Copywriting

Drugged driving is a serious issue with even more serious consequences. Through this campaign, in partnership with the Colorado Department of Transportation, we set out to raise awareness among Coloradans about the risks of driving while impaired. Utilizing an approachable character and a familiar sense of humor, the campaign delivered relatable, impactful messaging that balanced personality with purpose. By combining humor with a meaningful message, the campaign captured attention, sparked conversation, and helped ensure the consequences of drugged driving stayed top of mind.