Lifting the Label on Addiction one story at a time.
Behavioral Health Administration
website re-design - interviewing - copywriting
Lift the Label is an organization dedicated to sharing authentic stories from people across Colorado who have experienced and navigated addiction. Through this campaign and its continued evolution, I’ve had the opportunity to write and tell the stories of Coloradans from all walks of life. From farmers in rural communities, to healthcare providers on the front lines of treatment and recovery, each story highlights the challenges, resilience, and humanity behind addiction while helping reduce stigma through honest, personal storytelling.
Hope for Recovery
Jack
Hope In Recovery: Rural Colorado
For this phase of the campaign, I traveled across Colorado to interview individuals like Saxon, Brian, and Jack, each sharing a unique story of recovery. Their experiences highlighted the power of resilience, the importance of community, and the connections that make healing possible. Through these conversations, I helped bring authentic, personal narratives to life, reinforcing the campaign's mission to reduce stigma and foster understanding.
Saxon
Brian
Together their stories share a message of hope
Webpage re-design
As part of this project, we also led a brand refresh of the website, creating opportunities to update the messaging while giving the campaign a fresh, compelling visual identity.