copywriting - branding

E-bikes have quickly become a major part of Colorado’s transportation landscape, but with that growth comes the need for greater safety awareness. As a result, rider safety awareness became an increasingly critical issue. Through our market research, we discovered that many e-bike safety incidents involved younger riders. When CDOT approached us with the opportunity to create a campaign specifically designed to engage youth around safer riding habits and e-bike protocols, we knew it was time to crank the messaging up a notch (while wearing a helmet, of course).