copywriting - website re-design

Keep the Party Safe is a harm reduction campaign that encourages safer partying through education, awareness, and practical tools that help prevent fentanyl-related overdoses. Throughout the campaign, I developed a distinctive tone of voice that captures the energy and language of nightlife while delivering clear, credible health messaging. As the campaign evolved, I also helped expand and refine its messaging across key touchpoints, creating new opportunities for copy that feels authentic, approachable, and action-oriented without sacrificing the mission’s urgency.